Developing a personal brand strategy is essential towards career advancement. Even before you walk into the office for an interview, your personal brand proceeds you. Here are several tips towards creating a dynamic personal brand strategy.
Your Competitive Advantage is Your Foundation
Your competitive advantage is the one thing that you do better than anyone else. It is also the foundation towards building your personal brand strategy. You must discover then market it to employers to guarantee landing that job offer that you cover. The main question you must ask yourself is what sets you apart from everyone else?
Know your target market (companies that would benefit from your talents)
This is a critical step. One of the biggest mistakes that people often make is being everything to everyone. Well, you cannot do this which is why I stress knowing your target market. Once you’ve discovered your competitive advantage, research which industries are best suited for your talent. For instance, if you are a fashion designer, you wouldn’t apply for a construction job. You must know which industries complement your competitive advantage in order to successful craft your strategy.
Know how you want to position your brand
Brand positioning is another critical component. How are you marketing yourself? Are you entry-level, mid-level or senior-level? These are just the basics. We can drill deeper down into a category. For example, at the senior level, are you vying for a director, vice president or chairman position? These three different jobs require three different brand positioning strategies. That’s why you cannot be general here because you will get too many jobs that are not great fits. These generalities also waste a lot of your time sifting through these numerous positions.
Develop your pitch
Whether you like it or not, you are always in the business of selling yourself. Developing your pitch is your way to communicate your personal brand strategy. Your pitch should be in between 15-30 seconds long and include these four factors:
- who you are,
- what you do,
- what you are looking for and
- how you can solve a problem
In the 21st century, owning your name domain is essential towards controlling your personal brand strategy; but, there are so many people who don’t own it. You must have your own platform to control what kind of message you want to transmit. Although social media is free, you don’t want to be at the mercy of Twitter, LinkedIn or any other sites to communicate your message. Go to Name.com, Domain.com or GoDaddy.com to search your name. If it is available, then buy it. Next, buy a self-hosted WordPress site not anything with name.wordpress.com! That’s unprofessional but more importantly, WordPress controls your platform. Go to WordPress.org, BlueHost or HostGator for self-hosting sites. There are many others.
I would also recommend that you start blogging on your site. Part of crafting your personal brand strategy is positioning yourself as an expert. Blogging about your professional expertise is a way to get noticed. Create content that supports your brand positioning. Write articles around your competitive advantage. The majority of my articles center around economics, brand management, change management and project management. For example, I publish my articles on my blog first before posting it on LinkedIn and Medium. There are so many people naively posting on LinkedIn who don’t have their own platforms. You cannot control your message when you don’t own yourself. LinkedIn owns all of your copyrights when you publish there first.
Develop a comprehensive brand marketing strategy
In marketing there are 4 Ps : product, price, place and promotion. Here you will create a comprehensive brand marketing strategy in order to capitalize upon all available opportunities. Once you have completed all of the previous tasks, doing this is fairly easy. Here is my 4Ps:
- Product: you
- Price: current or future salary
- Place: Anywhere or your preferred region
- Online: LinkedIn, social media, blog, website, podcasting
Title: Expand Your Personal Brand
Author: Carla Jenkins
Genre: Business, Nonfiction
I have written this book because I want to save you, the reader, time, money and agony. I have learned these 20 lessons after 10 years of trial and error. The topics I cover are financial, personal branding, marketing and time management. I have started out with zero dollars in my pocket and have worked many 6-figure jobs due to these lessons. ‘ Expand Your Personal Brand!’ kills the learning curve by giving you realistic answers and timetables to solve your personal and professional branding problems. These 20 stories are real because I have lived them. I wish you, the reader, unlimited success. – Carla Jenkins
Carla Jenkins is a phenomenal expert specializing in project management and positive change management. She helps people capitalize upon all opportunities that positive change brings. Jenkins has received her BA in International Economics from Hiram College and her MBA from Cleveland State University. She also possesses 10 years’ experience in corporate America, a LinkedIn Pulse contributor and a certified project management professional. Ms. Jenkins is the host of Positive Change with Carla radio show focusing on positive change and project management.
Having earned 4 promotions in 9 years, Jenkins has experienced and handled positive change management head on. Many people only talk about change in the negative, but change can be positive. No one talks about positive change, so Jenkins learnt how to manage this change through trial and error. You can check her out at http://carlarjenkins.com/
Author’s personal website: http://www.carlarjenkins.com/
My book’s website: http://expandyourpersonalbrand.com/